|
Post by juthi52943 on Jan 1, 2024 0:36:18 GMT -5
She started her agency in to help businesses and brands navigate an ever-changing social media landscape. Spark Social helps local businesses and brands thrive through a social media creative strategy. “In and beyond, we will see a shift towards Instagram: More authentic and organic marketing / fewer filters and edited photos Attraction to IG brands that are socially engaged or give back to the community. More hyper-local influencers for marketing Less use Job Function Email List of “Likes” on grid posts and more sharing and viewing of stories. Trends are determined by users. We will see changes in how Instagram is used as a marketing tool, because of what users want and like. Younger generations and the core group of Instagram users in and beyond will be less likely to click on an ad with professional photography and persuasive ad copy. They will look to authentic brands and use Instagram to communicate their message about how their brand is involved socially or makes a difference in the community. Professional photo and video are still important, but brands and businesses will have the chance in and beyond to market themselves organically and with unedited photos or videos. After years of filters, younger users are looking for more authentic.
|
|