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Post by varan27813 on Jan 10, 2024 22:48:35 GMT -5
Pro tip: Although you may already know what you want your school to be known for, identifying your unique selling points is an important part of the strategy process. As you research your personas, list USPs that are genuine and meaningful to your target audience. Since you want to stand out among the crowd, branding should also be an essential part of your inbound marketing strategy. Ensure you have a brand voice and a unique aesthetic that allows prospects to remember your school. Ensuring Phone Number List your branding is consistent throughout your channels will help candidates identify your brand wherever they see it. From your logo to the color palette you use, ensure all your inbound teams follow the same guidelines. Example: Fulford Academy’s branding is consistent across all platforms. This helps prospective students get familiar with the brand and identify it even if the content is shared by accounts that are not the school’s official accounts.
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